From my story in Business Lexington …
When Brent Elliott learned in June that he’d be the next master distiller at Four Roses Bourbon, the news was delivered with about as much ceremony as a dictated memo. His bosses called him to a meeting in which he was told the brand’s veteran master distiller, Jim Rutledge, would retire at the end of August and that Elliott would be his replacement.
Despite the significance of the news, there was no celebration or shared cigars or congratulatory dinner of cracked crab and Cabernet. Recalling it, Elliott describes it as less an offer of promotion and more a verbal update to his current job description.
“They said … ‘You will be the master distiller.’ It wasn’t a question in their mind of whether I’d accept it,” Elliott recalls. Adding with a smile, “I guess that showed their confidence in me.”
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